counterfeit cigarettes BBC - Inside Out - West Midlands Millions' of fake cigarettes seized

This ad campaign showed small children admiring their parents choice of cigarettes

We are confident that with its attractive device range and price points, IQOS Iluma is equally appealing for adult smokers as well as existing adult nicotine users and will step-change the growth of heated tobacco in the UK.

It's unclear why it hasn't budged, but some market watchers have cited tobacco company discount coupons on cigarettes and a lack of funding for programs to discourage smoking or to help smokers quit

Kunal Agarwal is a highly accomplished board-certified physician specializing in Family Medicine, Sleep Medicine, and Obesity Medicine