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"You're adding a bit of power to the character by giving her the blue.It's a very subtle way of saying, 'Yeah, but young women, young girls, can be empowered, too.'" Beauty and the Beast costume designer, Jacqueline Durran, said that the shade of blue fits Belle's role as an "active heroine." There is a sort of refinement and crispness to light blue, but there's also blue in work wear, she said