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The image of Florence and the Machine is a curious thing

Originally founded by Danish gallerist Frans Truelsen in 2000 then completely revamped by husband and wife Nicolaj and Ditte Reffstrup in 2009. Since then the brand has grown into a global phenomenon via the newly brought in brights, prints, fashion, the menswear-ish utility pieces all mixed together resulting in the authentic most exciting label these days

COMFORT CONCERNS : Most backless bras prioritize invisibility over comfort

But then designers are often judged by whom they dress these days." Rules for the red carpet "Sometimes it's easier to create a whole collection than one red-carpet dress," confesses Elbaz, 53, artistic director since 2001, following a stint at Yves Saint Laurent