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Sumptuous in its fit and flare silhouette, the gorgeous tulle overlay is lovingly adorned with silver embellishment for an otherworldly finish

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It features black, beaded detail and a mermaid silhouette, making it a stylish choice for any occasion

Digging further into breakthrough potential, we look at two key measures to determine this: How different a product is (distinctiveness) How superior a product is compared to whats already available in market (advantage) Lays All Dressed is seen as highly distinctive, performing significantly above the average for a food innovation in the US (distinctiveness T2B: 82.7% vs 69.5% norm) which is driving the great breakthrough potential score