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'The winning bidder can grab a piece of internet history as only one exclusive dress in white and gold has been made and will go up for auction until Sunday.' Roman Originals are producing a limited run of the white and gold dress, one of which will be auctioned off on eBay for Comic Relief David Horwich, creative director of 100% Digital, who shot the new images, told MailOnline: 'London is the fashion capital of the world and were privileged to have shot the first ever genuinely 'White and Gold' dress here today in our studios

seamless collar

Please Note: Each William Wilde item is lovingly made by hand to order, so please allow up to 14 working days for production

Its v-neck, maxi length, and body-skimming silhouette, with front seam detailing, in a satin fabric made of Naia Renew, gives minimalism, but with maximalist effect