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RETAILING emphasizes the impact of technology and the Internet
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Creative Strategy in Advertising Product Form:Paperback / softback Your access begins from theAuthor(s): A. Jerome Jewler, Bonnie Drewniany CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and
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