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thesaurus style inclusion of synonyms and antonyms
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Multichannel Challenge Dusan Petkovic thesaurus style inclusion of synonymsWhile innovation in products and services continues apace, todays competitive strategy is equally based on innovation in the route to market. Tesco. com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons
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