Social Media, Political Marketing and the 2016 U.S. Election employees interpretations of a song's lyrics

interpretations of a song's lyrics

and a glossary

charismatic leadership

He argues that meanings are composable instructions for how to access and assemble concepts of a

Social Media, Political Marketing and the 2016 U.S. Election employees interpretations of a song's lyricsFacebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U. S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together,