Return on Investment in Meetings and Events BUS028000 OXFORD TELEVISION STUDIES General Editors:

OXFORD TELEVISION STUDIES General Editors: Charlotte Brunsdon and John Caughie Oxford Television Studies offers international authors - both established and emerging - an opportunity to reflect on particular problems of history

technological developments on sport and activity

providing insightful tips and sound advice along the way

From the greatest sportswriter of his generation

Return on Investment in Meetings and Events BUS028000 OXFORD TELEVISION STUDIES General Editors:The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment At Level 1 Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end of meeting questionnaire. While this level of evaluation is important as a stakeholder satisfaction measure, a favorable reaction does not