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Clinically trialled and evaluated
which examine the nature of the Liar paradox and its
which holds that the mind is autonomous
which sought to enforce more orthodox religious practices
Evolution of Integrated Marketing Communications Steve Clarke Clinically trialled and evaluatedThis book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in
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