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Book Soap, sex, and cigarettes: a cultural history of American advertising Table Of Contents Part I historical overview 1492-1880 the beginnings Advertising in the old world The impact of the printing press From news-leters to newspapers Selling the world From colony to nation Colonial advertising The effect of paper shortages The impaact of the idustrial revolution Mass production spurs economic growth The civil war fuels a consumer economy Urbanization changes the face of retailing General merchandisers pass on economies of scale The communications revolution Go west, young man Extra, extra, read all about it