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As he recalled later in 1958: It didn't take any motivational research or psychological seance to decide that the best way to sell the new Marlboro was to present it for what it really was a filter cigarette with a full, honest flavor that could satisfy a man who was a regular smoker

Social marketing was identified in 2007 as an emerging concept and tool that Stockport PCT could use to engage with R&M workers, particularly in light of the limited success that previous health promotion campaigns had achieved in reducing smoking in deprived areas

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