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These launches diversified the brand beyond its original base

13 Use was much more common among young adults, with more than 2 in 5 (45.5%) 1829-year-olds who currently smoked reporting current use of menthol, compared with 29.1% of 3059-year-olds and 21.6% of those aged 60 or over

Nonmenthol Cigarettes: Effects on Smoking Behavior Menthol Cigarette Smoking in African Americans and whites Preliminary Scientific Evaluation of the Possible Public Health Effects of Menthol versus Nonmenthol Cigarettes Food and Drug Administration UCSF Tobacco Industry Videos Collection

Keith feels for the people who are moved by those arguments, but he wants to remind people the enforcement of the ban is less likely to fall on individual smokers, despite what cigarette companies may want you to think