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research methodology
Branding Oscar Wilde Communicating from pre-dealBranding Oscar Wilde traces the development and perception of Wildes public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public careerboth in the way Wilde
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