According to smokefree.gov, many smokers mistakenly think menthol cigarettes are less harmful, though there is no evidence that cigarettes, cigars, or smokeless tobacco products that have menthol are safer than other cigarettes
Some advertisements did not include a cigarette or a depiction of smokingjust an image, a sloganand the Surgeon Generals warning
Pillars of American industry Henry Ford and Thomas Edison pledged to refuse to hire men who smoked (unless no others were available), and Ford published illustrated tracts on the dangers of smoking
"If a smoker takes his or her pack out 20 times a day, every time it's an advertisement and it has the endorsement of the person that's holding the pack, (exposing them to) kids that may see their parents' packs or kids that may see their friends around the schoolyard or in their community." Among the countries that have adopted plain packaging for tobacco products are Australia, the United Kingdom and France, and research has shown that removing logos, colours and brand images helps make them less appealing to consumers, including young people