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EU Member States (27 countries) All must meet TPD minimums: 65% combined warnings (front and back) Graphic images plus text Characterising flavour ban (including menthol) Track and trace system E-cigarette restrictions (20 mg/ml nicotine cap, 2 ml tank limit) Aligned Non-EU Countries Norway, Iceland, Liechtenstein: Follow EU standards through EEA Agreement United Kingdom: Post-Brexit, maintains TPD-equivalent standards with flexibility to exceed them Switzerland: Partially aligned, moving toward EU standards Countries with Stronger Requirements Several European countries exceed TPD minimums: Eastern Europe and Non-EU States Countries outside the EU have varying approaches: Russia: 50% warnings, no plain packaging Belarus: 50% warnings, no plain packaging Ukraine: 65% warnings, no plain packaging Georgia: 65% warnings, plain packaging from 2025 Moldova: 65% warnings, no plain packaging The Bigger Picture: Half a Million Deaths Each Year Despite two decades of tobacco control progress, the burden remains immense
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