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About 31% of teenagers who use e-cigarettes started smoking within six months, compared to 8% of non-smokers

Initiatives such as the Truth Initiatives youth-focused campaigns have effectively raised awareness about the dangers of nicotine addiction, contributing to declines in vaping rates from 27.3% to 23.2% among 12th graders in 2023

We do that by offering clear-eyed, in-depth, leading vaping blogs all in service of helping our readers make an informed decision about whether vaping is the right tool to help them quit smoking

These strategies include comprehensive restrictions on the sale of all flavored tobacco products, including e-cigarettes, menthol cigarettes, and flavored cigars, in all jurisdictions