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"In order to protect its ability to continue to use its brands and key trademarks in Thailand, JTI [Japan Tobacco International] has initiated a legal challenge against this notification," the company said in a statement, referring to a lawsuit filed in Thailand on June 19

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded)

But compared to IRIs reported $52.5 billion in cigarette sales, $5.5 billion in smokeless sales and $2.5 billion in cigar sales, the RYO/MYO figures are easy to overlook

Many smokers enjoy the ritual of rolling a blunt, as it provides an extra layer of craftsmanship and customization to the smoking experience