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The warnings, which are entirely voluntary and are seen by some as attempts to reduce legal liability or burnish corporate reputations, generally exceed what amounts to modest cautions, silence or even positive health claims from smaller e-cigarette makers

Neural activity during health messaging predicts reductions in smoking above and beyond self-report

Because the baseline incidence of lung cancer in the population is so small, the researchers conducted a case-control study to ensure they would have both patients with and without lung cancer in their study (matched by age and economic status)

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