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The name comes from the sleek, straight shape like a cigarette

"The menthol serves to mask some of the unattractive features of smoking that might otherwise discourage a child from smoking." In addition to concerns about young people, health advocates have long been concerned about the impact of menthol cigarettes on the African-American community

IQOS DOES NOT REDUCE HEALTH RISKS ASSOCIATED WITH SMOKING Notably, the FDA did not authorize IQOS to market itself as reducing health risks associated with cigarette smoking, saying there wasnt enough evidence to support the claim

Light/Low-Tar: Light cigarettes are marketed as having reduced levels of tar and nicotine compared to regular cigarettes