For smokers, finding the ideal balance between fulfilment and health consciousness can be difficult
However, the consequences of smoking are not only, as mentioned above, a major problem from a health perspective, but also represent a huge economic and social cost, whose negative externalities are not alleviated through, for example, tax revenues from excise duties
Aggressive marketing strategies, including celebrity endorsements and digital campaigns, alongside geographic diversification into international markets, further strengthen their competitive positioning
Using a toothbrush with soft bristles can also clean the tongue, where bacteria often accumulate