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We choose to make our customers the priority of our business by doing anything in our power to satisfy their needs

(Full text after the jump below.) Together, these efforts to conflate smoking with freedom and make smoking acceptable for women created a new set of consumers and reinforced Bernayss argument that demand could be created

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but even if he had made any serious effort to start he would have been frustrated by almost continuous ringing of the telephone bell, the yells of the baby, the rattle of an electric bill out in the street, and the heavy boots of his creditors clumping up and down the stairs