I was like, Well, these people are doing it and they seem fine. So I did it. If I was stressed, if I had a bad day or just wanted to relax, I could smoke some marijuana then I could chill out
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
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Those are things I havent learned yet, but that I am learning