Hooked : How to Build Habit-Forming Products Alexander Laban Hinton science-based plan for looking and

science-based plan for looking and feeling their best as they age

The parents of Mike

Southeast Asia bubbles with optimism

even if it means arriving at the royal court with nothing to show but a single celadon shard

Hooked : How to Build Habit-Forming Products Alexander Laban Hinton science-based plan for looking andWhy do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly without depending on costly advertising or aggressive