She's an assistant professor at the Rutgers Center for Tobacco Studies and Rutgers School of Public Health in New Brunswick, N.J., and spoke in a university news release
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cigarette manufacturers are no longer allowed to use the words light, low, and mild to describe their product because it gives the false impression that these cigarettes are better for you than others (source)
If we can disincentivize through price, a younger smoker whos, lets say, 18, 24, 30 years old, you really get decades worth of improved quality of life years out of that, which is what the public health data has shown, she said