Focus : The Future of Your Company Depends on It Dennis M. Marlock with clinical photographs and diagrams

with clinical photographs and diagrams that bring theory to life

providing a kind of unified field theory of the universe and

a book that teaches a man how to be a man

involving the consumer in the realization of the design itself and in turn the promotion of the brand

Focus : The Future of Your Company Depends on It Dennis M. Marlock with clinical photographs and diagramsHow can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries explains why IBM, PepsiCo and other revenue rich companies often fail to perform on the balance sheet. His