Monday's move comes after Walmart CEO David McMillon spent years trying to convince other top executives to find a way to remove cigarettes from the company's stores, the Journal reported
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Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+
If you would like to quit smoking and need assistance, call 1-800-QUIT-NOW (1-800-784-8669) Resources for further reading: Cigarette Butt Pollution Discusses the way that cig butts get into waterways and a filter that can be fitted to storm drains to prevent litter from getting into sewers